Loyalty and coupon card templates for restaurants and cafés
A punch card is the cheapest retention scheme in the business and the easiest one to print badly. Boxes too small for the stamp the barista actually owns; an offer with no expiry, still being redeemed two years later; terms trimmed off the bottom edge because nobody left a safety margin. These layouts fix all three before you type a word.
13 layouts for offers and punch cards
Restaurant, café and delivery wording. Several use the ticket-stub archetype, which gives you a perforation line — the half the customer keeps and the half you keep.
Accent bandVintage · Restaurant palette
Hard splitClassic · Bakery & cafe palette
ChevronHandmade · Bakery & cafe palette
OrbitClassic · Food delivery palette
Index columnBold · Food delivery palette
OrbitVintage · Retail confident palette
Haloed badgeVintage · Food delivery palette
Nine-square gridHandmade · Food delivery palette
Ticket stubBold · Food delivery palette
Inset frameFriendly · Food delivery palette
ChevronHandmade · Farm & garden palette
Leading edgeVintage · Retail confident palette
Type posterBold · Bakery & cafe paletteDesign around the stamp you own
Buy the stamp first, then lay out the card. A typical self-inking loyalty stamp prints a mark between three-eighths and five-eighths of an inch, and a box drawn smaller than that gets overlapped by a rushed barista at nine in the morning until the card is unreadable and the count is disputed. Give every box a quarter-inch of air on all sides.
The number of boxes is a pricing decision, not a design one. Ten is the default for a café because the tenth coffee is a small giveaway against nine paid; five works for higher-ticket items; twelve reads as a chore and gets abandoned around the fourth. Whatever you choose, print it on uncoated stock — stamp ink beads and smears on a gloss card.
The terms block is the whole legal document
One offer, one code, one deadline. An expiry date is not there to be mean; it is what lets you measure whether the promotion worked and stops a drawer full of unbounded liabilities turning up during a slow February. Set the terms at six point minimum in solid 100% black — mixed CMYK grey at that size registers slightly out and turns to fuzz.
Keep every word of it inside the safety margin. Cards are trimmed in stacks and the blade wanders through the lift, so a terms line set flush to the bottom edge survives on some cards and is sliced on others. A coupon trimmed through its own conditions is worth nothing to either side of the counter.
What has to be on the card
The six lines that decide whether a coupon is an asset or an argument.
- The offer, in numerals large enough to read across the counter.
- What it does not apply to — alcohol, delivery, holidays, other offers.
- An expiry date. A printed one, not "while stocks last".
- One redemption code, or a variable-data code if you want to count them.
- The location it is valid at, if you have more than one.
- Your name and phone number, because a coupon is also a business card.
What a stack of coupons costs
Coupons are printed in the quantity you can actually hand out in one season — anything left over at the expiry date was wasted paper. The ladder below is the coupon card itself.
| Product | Starts at | Per piece | |
|---|---|---|---|
| Discount Coupon Card | $25.70 | 50 · $0.51 ea | |
| Classic Business Cards | $25.70 | 50 · $0.51 ea | |
| Tear Off Rip Cards | $37.30 | 50 · $0.75 ea | |
| Event Tickets | $50.89 | 50 · $1.02 ea |
Live catalogue prices — the same number the configurator shows when you open the product, and the same one the checkout charges. Every row opens a configurator where stock, size, finish and quantity move the price.
Price by quantity — Discount Coupon Card
| Quantity | Total | Per piece |
|---|---|---|
| 100 | $28.19 | $0.28 |
| 250 | $33.98 | $0.14 |
| 500 | $43.96 | $0.09 |
| 1,000 | $60.92 | $0.06 |
| 2,500 | $107.80 | $0.04 |
Computed at build time by the same pricing engine that charges the card at checkout, on the product's default options. Change the stock or finish and the number moves — the configurator shows it live.
Questions we get asked
- How small can the terms be?
- Six point is the floor, and set it in 100% black rather than a mixed grey. Below that the small type stops resolving on press and you lose the protection the terms were there to give you.
- Can each card carry a different code?
- Yes — the coupon SKU supports variable data. Design one layout here and send the code list as a spreadsheet with the order. That is the only way to find out which channel the redemptions actually came from.
- Which stock takes a rubber stamp?
- Uncoated. Stamp ink sits on top of a coated sheet and transfers to the next card in the wallet; on uncoated it dries into the fibre in a second.
- Punch card or perforated stub?
- A punch card stays with the customer and is a habit. A perforated stub splits — they keep the offer, you keep the counterfoil with their email on it. If you want a mailing list out of the promotion, take the stub.
Sizes, bleed, safety margin and the finishes this format supports are on the Coupon Cards page, with the full set of Coupon Cards questions.
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