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Marketing Material Guides

Articles in this rubric deal with printed pieces that carry an offer, a message or a reply: postcards and EDDM mailings, tri-fold and bi-fold brochures, booklets and catalogs, envelopes, doorhangers, table tents, rip cards, magnets, greeting cards, event tickets and certificates. Several posts are practical walkthroughs, such as counting booklet pages with covers and blanks, choosing a binding, sizing a remittance envelope flap or placing a perforation. Use them to settle format and page count before preparing the file.

Postcards & Direct Mail

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Rack Cards, Door Hangers & Table Tents

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Folders & Booklets

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Greeting Cards, Certificates & Badges

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Questions about Marketing Material

How do I get the page count right for a booklet or catalog?

Two posts walk through counting booklet pages, including covers and blank pages, with a numbered holiday catalog mockup and a sixteen-page map you can check against your PDF.

Which article compares brochure folds and booklet bindings?

The brochure guide explains tri-fold versus bi-fold layouts, sizes, paper and finish. The binding article compares saddle stitch, perfect bound and wire-o for booklets and catalogs.

Is there guidance on mailing pieces?

Yes. Articles cover postcard sizes in inches, EDDM direct mail, marketing envelopes and USPS automation rules, magnetic postcards and remittance envelope sizes for nonprofits.