Sticker templates for bands, labels and club nights
Stickers are the only merch item with a margin that does not care whether the show sold out. They cost pennies, they go on a laptop lid or a flight case and stay there for years, and they are the one thing a stranger will take from your table without being sold to. The layouts below are drawn for a shape that has to survive at two inches.
12 sticker layouts for merch and street use
Club, DJ, theatre and arts wording. The heavy, high-contrast ones are the ones that still read as a logo at two inches; the framed ones are drawn for a kiss-cut square you can mail.
Nine-square gridBold · Gaming / esports palette
ChevronClassic · Theatre & cinema palette
Corner wedgeBold · Security & tech palette
Nine-square gridVintage · Creative agency palette
OrbitBold · Security & tech palette
Accent bandFormal · Theatre & cinema palette
Inset frameBold · Gaming / esports palette
Centred lockupElegant · Creative agency palette
Rule stackBold · Music & nightlife palette
OrbitElegant · Theatre & cinema palette
Centred lockupBold · Music & nightlife palette
Inset frameVintage · Personal brand paletteTwo inches is the design brief
Whatever your logo does at poster size, a laptop sticker is about two inches across and it will be seen in a coffee shop from six feet away. That kills gradients, thin outlines and any wordmark with more than about twelve characters. What works is a silhouette: one solid shape, one counter-form, and a name set heavy enough to survive a curved surface.
The contour cut wanders by up to a sixteenth of an inch, which is the reason not to put an even hairline border around your artwork — on a run of five hundred, the drift shows up as a border that is thick on one side of some stickers and thin on the other. Either bleed the design past the cut or leave a deliberate white margin wide enough that a sixteenth does not read.
Die-cut, kiss-cut and the pack
Die-cut goes through the vinyl and the backing, so each sticker is a loose shape — that is the one for the merch table and the one people actually stick on things. Kiss-cut leaves the backing intact, giving you a square card with a peelable shape on it, which is easier to mail flat in a record sleeve and easier to hand out at the door without them all sticking together.
A sticker pack is the version that sells. Four or five designs on one sheet — logo, tour dates, an in-joke, a label mark — priced as a single item on the merch list. It moves faster than any single sticker because the buyer is choosing a set rather than deciding whether they like one particular design enough to pay for it.
The stickers a band or a venue actually gets through
Five, and their real jobs.
- The logo die-cut, two to three inches — the merch table workhorse.
- Tour or residency dates, kiss-cut, dated and therefore disposable on purpose.
- Label or night mark for flight cases and record crates — outdoor vinyl, it lives in a van.
- A four-design pack on one sheet, priced as one item.
- Small circular seals for mail-order envelopes and vinyl sleeves.
What a run of stickers costs
Merch maths is per piece: work out what you will charge at the table, then look at where the ladder crosses it. The ladder below is die-cut vinyl.
| Product | Starts at | Per piece | |
|---|---|---|---|
| Die Cut Stickers | $92.25 | 100 · $0.92 ea | |
| Kiss Cut Stickers | $97.25 | 100 · $0.97 ea | |
| Custom Sticker Packs | $170.13 | 25 · $6.81 ea | |
| Individual Stickers | $58.14 | 100 · $0.58 ea |
Live catalogue prices — the same number the configurator shows when you open the product, and the same one the checkout charges. Every row opens a configurator where stock, size, finish and quantity move the price.
Price by quantity — Die Cut Stickers
| Quantity | Total | Per piece |
|---|---|---|
| 100 | $92.25 | $0.92 |
| 250 | $115.11 | $0.46 |
| 500 | $154.42 | $0.31 |
| 1,000 | $230.52 | $0.23 |
| 2,500 | $459.20 | $0.18 |
Computed at build time by the same pricing engine that charges the card at checkout, on the product's default options. Change the stock or finish and the number moves — the configurator shows it live.
Questions we get asked
- What size for a laptop sticker?
- Two and a half to three inches on the long side. Smaller and the name stops reading across a room; larger and people hesitate to give up the lid space, which is the whole point of the object.
- Will they survive outdoors?
- Printed vinyl with a gloss or matte laminate holds up on a flight case, a van door and a street sign for years. Paper stock is for indoor use only and starts lifting the first time it gets damp.
- Die-cut or kiss-cut for the merch table?
- Die-cut. A loose shape reads as a sticker and gets used; a kiss-cut square reads as a card and ends up in a bag. Keep kiss-cut for mail order and for sheets you hand out at the door.
- Can one order hold four different designs?
- Yes — as a sticker pack on a single sheet, which is also the version that sells best. Four designs kiss-cut on one sheet is one line on the order and one item on the merch list.
Sizes, bleed, safety margin and the finishes this format supports are on the Stickers & Labels page, with the full set of Stickers & Labels questions.
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